Who Cares Wins – Lily Cole

by Bushra

With a pandemic, Brexit, George Floyd’s murder, a rising death rate and an economic recession, 2020 as a year is turning out to be the gift that keeps on giving. Climate change is just the icing on the proverbial cake.

Earlier this year, a report revealed that the amount of material being consumed by humanity each year has now surpassed a colossal 100 billion tonnes leading us straight into disaster. Who Cares Wins then comes as a breath of fresh optimism written by actress, model and now environmentalist, Lily Cole, who walks readers through different industries where innovations are taking place to slow down the impact of climate change and make our lifestyles more sustainable. There are interviews with celebrities and scientists who are sitting at the forefront of change, as well as some insight into the moral conflicts that can occur when making the most ethical and environmentally-friendly choice.

My Thoughts

It’s been a while since I’ve read non-fiction, especially one that goes beyond the usual 300 pages so I was a little apprehensive. Suffice to say, I was pleasantly surprised by Lily Cole’s offering on the steps being taken to ensure climate change comes to a gradual halt without harming humanity. 

Like most non-fiction books, this is one that will require patience and I wasn’t expecting anything less. However, it doesn’t mean that it was tedious or banal, but given that the genre requires a form of cognitive engagement that’s incredibly different to what’s required when reading fiction, it took me much longer to digest. 

Most notable was the gradual progression of Cole’s suggestions that go well beyond sustainable living and conscious fashion – it involves an entire overhaul of our lifestyle that must start from the upper echelons of society and can only be possible if there is political will. Essentially, the message that I took from the book is that we as a society can do our bit as much as we can but unless there is a deliberate change from the top, it’ll be difficult to hold our infrastructure’s impact on the climate to account.

Touching on feminism, fair trade, capitalism, technology, and so much more, Lily Cole is cementing her position as an environmental activist with the well-informed reassurance she offers in Who Cares Wins. Where we may feel despair at the current state of the world and its inhabitants, the revelation that there are solutions available doesn’t necessarily warrant our fatalistic sentiments. We can make a difference, but we must choose to do so.

Armed with this knowledge, I have come away feeling more optimistic and conscious of my choices than I ever have before which, in my eyes, makes this book a success.

  • I was gifted my copy of Who Cares Wins by Penguin Life. You can purchase a copy from Waterstones here.
  • Publisher: Penguin Books Ltd
  • ISBN: 9780241309124
  • Number of pages: 448

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1 comment

Mel August 16, 2020 - 9:52 pm

I love to see a genuinely well-written review. I know what you mean about a non-fiction text requiring dedication and focus to get into, yet not constituting anything “bland” at all. I suppose with a topic as significant as the environment, you have to take the time to absorb the information you’ve been given rather than skim past it like you would with a fiction text. I must say you’ve convinced me to give this read a go! Thank you for your review.


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